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Internet marketing
77
Online-Marketing
77
Consumer behaviour
52
Konsumentenverhalten
52
Social Web
40
Social web
40
Online retailing
20
Online-Handel
20
Viral marketing
19
Virales Marketing
19
E-commerce
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18
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social media
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marketing
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trust
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Lepkowska-White, Elzbieta
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Journal of internet commerce
Journal of business research : JBR
479
Journal of advertising research
331
Journal of advertising : official publication of the American Academy of Advertising
250
Journal of marketing communications
248
International journal of advertising : the review of marketing communications
245
Journal of retailing and consumer services
243
International journal of advertising : the quarterly review of marketing communications
242
International journal of internet marketing and advertising : IJIMA
229
SpringerLink / Bücher
167
Psychology & marketing
165
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
Journal of promotion management : innovations in planning and applied research
122
International journal of hospitality management
121
Tourism management : research, policies, practice
102
International journal of electronic marketing and retailing : IJEMR
100
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Springer eBook Collection
96
European journal of marketing : EJM
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
88
The journal of product & brand management
86
Journal of marketing research : JMR
84
Marketing letters : a journal of research in marketing
82
Marketing intelligence & planning
79
Journal of marketing
76
Industrial marketing management : the international journal for industrial and high-tech firms
75
Technological forecasting & social change : an international journal
75
Electronic commerce research
73
Cogent business & management
70
Young consumers : insight and ideas for responsible marketers
70
Journal of marketing management : MM
69
Health marketing quarterly
67
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
67
International journal of technology marketing : IJTMkt
66
Journal of current issues and research in advertising : JCIRA
65
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ECONIS (ZBW)
80
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1
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Saved in:
2
An examination of effects of credibility and congruency on consumer responses to banner advertisements
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 139-160
Persistent link: https://www.econbiz.de/10009703943
Saved in:
3
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
4
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
5
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
6
Emotion induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
7
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
8
In-feed native advertising on news websites : effects of advertising format, website reputation, and product involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Saved in:
9
Identification of web user segments based on beliefs about online ads
Nasir, V. Aslihan
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 231-254
Persistent link: https://www.econbiz.de/10011804502
Saved in:
10
The effects of digital media advertising content on message acceptance or rejection : brand trust as a moderating factor
Pintado, Teresa
;
Sanchez, Joaquin
;
Carcelén, Sonia
; …
- In:
Journal of internet commerce
16
(
2017
)
4
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011804517
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