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Viral advertising : definitional review and synthesis
Petrescu, Maria; Korgaonkar, Pradeep - In: Journal of internet commerce 10 (2011) 1/4, pp. 208-226
Persistent link: https://www.econbiz.de/10009485810
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Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria; Korgaonkar, Pradeep; Gironda, John - In: Journal of internet commerce 14 (2015) 3, pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Cover Image
Viral advertising : definitional review and synthesis
Petrescu, Maria; Korgaonkar, Pradeep - In: Journal of internet commerce 10 (2011) 1/4, pp. 208-226
Persistent link: https://www.econbiz.de/10009853610