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Consumers' impulse buying behavior on instagram : examining the influence of flow experiences and hedonic browsing on impulse buying
Shahpasandi, Forough; Zarei, Azim; Nikabadi, Mohsen Shafiei - In: Journal of internet commerce 19 (2020) 4, pp. 437-465
Persistent link: https://www.econbiz.de/10012312285
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Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun; Dangi, Hamendra Kumar - In: Journal of internet commerce 22 (2023) 1, pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
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Online social notworks and insights into marketing communications
Acer, Adam S.; Polonsky, Maxim - In: Journal of internet commerce 6 (2007) 4, pp. 55-72
Persistent link: https://www.econbiz.de/10003758740
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An empirical investigation into the perceived usefulness of socio-technical exchange in India : social identity, social exchange, and social vicinity
Mittal, Monika; Pani, Ashis K. - In: Journal of internet commerce 9 (2010) 3/4, pp. 208-221
Persistent link: https://www.econbiz.de/10008825697
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Learning community or community-minded learning group? : a case study of an online course
Santos, Ieda; Hammond, Michael - In: Journal of internet commerce 6 (2007) 2, pp. 51-72
Persistent link: https://www.econbiz.de/10003542085
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Understanding influences of the typographic quality of text
Bachfischer, Gerhard; Robertson, Toni; Zmijewska, Agnieszka - In: Journal of internet commerce 6 (2007) 2, pp. 97-122
Persistent link: https://www.econbiz.de/10003542092
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Antecedents and consequences of online brand community participation : a conceptual framework
Madupu, Vivek; Cooley, Delonia O. - In: Journal of internet commerce 9 (2010) 2, pp. 127-147
Persistent link: https://www.econbiz.de/10008653781
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Viral advertising : definitional review and synthesis
Petrescu, Maria; Korgaonkar, Pradeep - In: Journal of internet commerce 10 (2011) 1/4, pp. 208-226
Persistent link: https://www.econbiz.de/10009485810
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An examination of the factors influencing consumers' attitudes toward social media marketing
Akar, Erkan; Topçu, Birol - In: Journal of internet commerce 10 (2011) 1/4, pp. 35-67
Persistent link: https://www.econbiz.de/10009485818
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Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha; Kok Wei Khong; Wei Wei Goh - In: Journal of internet commerce 14 (2015) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10011432398