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Disruptive events and associated discontinuities : a macromarketing prescription
Hyman, Michael R.
;
Kostyk, Alena
;
Shabbir, Haseeb A.
- In:
Journal of macromarketing
41
(
2021
)
3
,
pp. 441-448
Persistent link: https://www.econbiz.de/10012593629
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A macromarketing prescription for Covid-19 : solidarity and care ethics
Shabbir, Haseeb A.
;
Hyman, Michael R.
;
Kostyk, Alena
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10012521248
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