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A macromarketing prescription for Covid-19 : solidarity and care ethics
Shabbir, Haseeb A.; Hyman, Michael R.; Kostyk, Alena - In: Journal of macromarketing 41 (2021) 2, pp. 181-193
Persistent link: https://www.econbiz.de/10012521248
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Disruptive events and associated discontinuities : a macromarketing prescription
Hyman, Michael R.; Kostyk, Alena; Shabbir, Haseeb A. - In: Journal of macromarketing 41 (2021) 3, pp. 441-448
Persistent link: https://www.econbiz.de/10012593629
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Positive liberty, negative liberty, and marketing regulations : a holistic analysis
Yan, Qiang; Hyman, Michael R. - In: Journal of macromarketing 44 (2024) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10014584706