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The impact of counterfeiting on genuine-item consumers' brand relationships
Commuri, Suraj - In: Journal of marketing 73 (2009) 3, pp. 86-98
Persistent link: https://www.econbiz.de/10003838590
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Cross-category effects of aisle and display placements : a spatial modeling approach and insights
Bezawada, Ram; Balachander, S.; Kannan, P. K.; Shankar, … - In: Journal of marketing 73 (2009) 3, pp. 99-117
Persistent link: https://www.econbiz.de/10003838594
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An overview of global family policy : introduction to the special issue
Commuri, Suraj; Gentry, James W. - In: Journal of macromarketing : examining the interactions … 30 (2010) 4, pp. 316-319
Persistent link: https://www.econbiz.de/10008758124