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From micro to macro : stakeholders and institutions
Vargo, Stephen L. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 125-128
Persistent link: https://www.econbiz.de/10009154844
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Services in Society and Academic Thought: An Historical Analysis
Vargo, Stephen L.; Morgan, Fred W. - In: Journal of macromarketing : examining the interactions … 25 (2005) 1, pp. 42-53
Persistent link: https://www.econbiz.de/10006877272
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From Micro to Macro: Stakeholders and Institutions
Vargo, Stephen L. - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 125-129
Persistent link: https://www.econbiz.de/10008999455