Services in Society and Academic Thought: An Historical Analysis
Year of publication: |
2005
|
---|---|
Authors: | Vargo, Stephen L. ; Morgan, Fred W. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 25.2005, 1, p. 42-53
|
Saved in:
Saved in favorites
Similar items by person
-
Profitability market segmentation: Identifying the heavy users of overdraft checking
Morgan, Fred W., (1978)
-
Hughes-Morgan, Margaret, (2010)
-
An evaluation of marketing practices : businessmen, housewives and students
Roering, Kenneth J., (1976)
- More ...