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Microcredit and metaphors in subsistence markets
Elliot, Esi A.; Cherian, Joseph A.; Elaydi, Raed - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10010379885
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Introduction to the special issue on research methodologies for macromarketing : macromarketing research : it’s not rocket science ... it’s much harder
Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 8-10
Persistent link: https://www.econbiz.de/10011452293
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A Bayesian network analysis of ethical behavior
Ekici, Ahmet; Ekici, Sule Onsel - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 96-115
Persistent link: https://www.econbiz.de/10011452328
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Improvisational provisioning in disaster : the mechanisms and meanings of ad hoc marketing exchange systems in community
Baker, Stacey Menzel; Hill, Ronald Paul; Nations Baker, … - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 334-352
Persistent link: https://www.econbiz.de/10011339731