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The authenticity paradox : why the returns to authenticity on audience appeal decrease in popularity and iconicity
Verhaal, J. Cameron
;
Dobrev, Stanislav D.
- In:
Journal of management
48
(
2022
)
2
,
pp. 251-280
Persistent link: https://www.econbiz.de/10012794967
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Bottled up or poured out : how product name emotions affect appeal and authenticity in the market for craft beer
Khessina, Olga M.
;
Verhaal, J. Cameron
;
Dobrev, Stanislav D.
- In:
Strategy Science
8
(
2023
)
4
,
pp. 464-483
Persistent link: https://www.econbiz.de/10014443978
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