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Firm value creation through major channel expansions : evidence from an event study in the United States, Germany, and China
Homburg, Christian; Vollmayr, Josef; Hahn, Alexander - In: Journal of marketing 78 (2014) 3, pp. 38-61
Persistent link: https://www.econbiz.de/10010360448
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Corporate sociopolitical activism and firm value
Bhagwat, Yashoda; Warren, Nooshin L.; Beck, Joshua T.; … - In: Journal of marketing 84 (2020) 5, pp. 1-21
Persistent link: https://www.econbiz.de/10012271462
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When 1 + 1 > 2 : how investors react to new product releases announced concurrently with other corporate news
Warren, Nooshin L.; Sorescu, Alina - In: Journal of marketing 81 (2017) 2, pp. 64-82
Persistent link: https://www.econbiz.de/10011697512
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The worth of product placement in successful films : an event study analysis
Wiles, Michael A.; Danielova, Anna - In: Journal of marketing 73 (2009) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10003860860
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Does a firm's product-recall strategy affect its financial value? : an examination of strategic alternatives during product-harm crises
Chen, Yubo; Ganesan, Shankar; Liu, Yong - In: Journal of marketing 73 (2009) 6, pp. 214-226
Persistent link: https://www.econbiz.de/10003901185
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Regulatory exposure of deceptive marketing and its impact on firm value
Tipton, Martha Myslinski; Bharadwaj, Sundar G.; … - In: Journal of marketing 73 (2009) 6, pp. 227-243
Persistent link: https://www.econbiz.de/10003901186
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Impact of Mad Money stock recommendations : merging financial and marketing perspectives
Karniouchina, Ekaterina V.; Moore, William L.; Cooney, … - In: Journal of marketing 73 (2009) 6, pp. 244-266
Persistent link: https://www.econbiz.de/10003901190
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The power of stars : do star actors drive the success of movies?
Elberse, Anita - In: Journal of marketing 71 (2007) 4, pp. 102-120
Persistent link: https://www.econbiz.de/10003565688
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The effects of M&As in highly concentrated domestic vis-à-vis export markets : by the example of Russian metal industries
Avdaševa, Svetlana B.; Tsytsulina, Dina - In: Research in international business and finance 34 (2015), pp. 368-382
Persistent link: https://www.econbiz.de/10011326204
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Do sovereign rating changes trigger spillover effects?
Bissoondoyal-Bheenick, Emawtee - In: Research in international business and finance 26 (2012) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10009384354