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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of applied business research"
~subject:"Innovationsmanagement"
~subject:"Marketingmanagement"
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Journal of marketing
The journal of applied business research
The journal of product innovation management : an international publication of the Product Development & Management Association
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of the Academy of Marketing Science
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Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans
Schatzel, Kim E.
;
Calantone, Roger J.
;
Droge, Cornelia
- In:
The journal of applied business research
24
(
2008
)
2
,
pp. 115-126
Persistent link: https://www.econbiz.de/10003710233
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2
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza
;
Griffith, David A.
;
Calantone, Roger J.
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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