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~isPartOf:"Journal of marketing"
~person:"Aspara, Jaakko"
~person:"Bharadwaj, Neeraj"
~person:"Morgan, Neil A."
~subject:"Brand management"
~subject:"Shareholder Value"
~subject:"Strategic management"
~subject:"Theorie"
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Aspara, Jaakko
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Journal of marketing
Journal of business research : JBR
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
2
Marketing department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
3
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
4
Consumer-based brand equity and firm risk
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
Saved in:
5
Marketing initiatives, expected cash flows, and shareholders' wealth
Rao, Ramesh K.
;
Bharadwaj, Neeraj
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10003642956
Saved in:
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