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~isPartOf:"Journal of marketing"
~person:"Blackwell, Roger D."
~person:"Hoffmann, Arvid O. I."
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E-Game-Advertising als Ersatz...
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Blackwell, Roger D.
Hoffmann, Arvid O. I.
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Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
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2
Word-of-mouth communication by the innovator
Engel, James F.
;
Kegerreis, Robert J.
;
Blackwell, Roger D.
- In:
Journal of marketing
33
(
1969
)
3
,
pp. 15-19
Persistent link: https://www.econbiz.de/10002119757
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3
Tarred with the same brush? : advertising share of voice and stock price synchronicity
Cheong, Chee Seng
;
Hoffmann, Arvid O. I.
;
Zurbruegg, Ralf
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 118-140
Persistent link: https://www.econbiz.de/10012662145
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