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~isPartOf:"Journal of marketing"
~person:"Jerath, Kinshuk"
~subject:"Marketingmanagement"
~subject:"Viral marketing"
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Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
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