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~isPartOf:"Journal of marketing"
~subject:"Brand management"
~subject:"Shareholder Value"
~subject:"Strategic management"
~subject:"Theorie"
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Brand management
Shareholder Value
Strategic management
Theorie
Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
53
Konsumentenverhalten
53
Customer value
26
Kundenwert
26
Customer satisfaction
23
Kundenzufriedenheit
23
Lieferantenmanagement
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Supplier relationship management
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Business-to-business marketing
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Dienstleistungsqualität
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Shareholder value
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9
relationship marketing
9
Beschwerdemanagement
8
Complaint management
8
Customer integration
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Customer service
8
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8
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English
34
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Kumar, V.
3
Morgan, Neil A.
3
Rego, Lopo L.
3
Feng, Hui
2
Gielens, Katrijn
2
Kwak, Hyokjin
2
Leeflang, Peter
2
Puzakova, Marina
2
Wies, Simone
2
Ahearne, Michael
1
Ahuvia, Aaron
1
Aspara, Jaakko
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Bei, Zhiling
1
Bhagwat, Yashoda
1
Bharadwaj, Neeraj
1
Bharadwaj, Sundar
1
Billett, Matthew T.
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Borraz, Stéphane
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Buja, Andreas
1
Cao, Zixia
1
Chabuk, Timur
1
Colicev, Anatoli
1
Connors, Scott
1
Dant, Rajiv P.
1
Deleersnyder, Barbara
1
Dion, Delphine
1
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1
Edeling, Alexander
1
Eyuboglu, Nermin
1
Fader, Peter
1
Fornell, Claes
1
Gensler, Sonja
1
Geyskens, Inge
1
Hardie, Bruce G. S.
1
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Journal of marketing
Journal of business research : JBR
180
SpringerLink / Bücher
118
Gabler Edition Wissenschaft
113
Journal of retailing and consumer services
111
The journal of product & brand management
100
The journal of brand management : an international journal
90
Europäische Hochschulschriften / 5
63
Industrial marketing management : the international journal for industrial and high-tech firms
47
International journal of hospitality management
46
Springer eBook Collection / Business and Economics
45
European journal of operational research : EJOR
41
Journal of strategic marketing
37
The journal of corporate finance : contracting, governance and organization
37
Journal of business economics : JBE
35
Die Betriebswirtschaft : DBW
31
Cogent business & management
30
Journal of the Academy of Marketing Science
30
Asia Pacific journal of marketing and logistics
29
Gabler-Edition Wissenschaft
29
Marketing intelligence & planning
28
International journal of internet marketing and advertising : IJIMA
27
Journal of financial economics
27
Psychology & marketing
27
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
26
Journal of promotion management : innovations in planning and applied research
26
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
26
European journal of marketing : EJM
25
Journal of business ethics : JOBE
25
The Harvard John M. Olin discussion paper series
25
Discussion paper / Centre for Economic Policy Research
24
The journal of business & industrial marketing
23
Working paper / National Bureau of Economic Research, Inc.
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Neue betriebswirtschaftliche Forschung : Nbf
22
Betriebswirtschaftliche Forschung und Praxis : BFuP
21
International journal of contemporary hospitality management
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Berichte aus der Betriebswirtschaft
20
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ECONIS (ZBW)
34
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1
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
2
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
3
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
4
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 119-136
Persistent link: https://www.econbiz.de/10003901146
Saved in:
5
Linking customer and financial metrics to shareholder value : the leverage effect in customer-based valuation
Schulze, Christian
;
Skiera, Bernd
;
Wiesel, Thorsten
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009737493
Saved in:
6
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
7
Resistance to brand switching when a radically new brand is introduced : a social identity theory perspective
Lam, Son K.
;
Ahearne, Michael
;
Hu, Ye
;
Schillewaert, Niels
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 128-146
Persistent link: https://www.econbiz.de/10008702698
Saved in:
8
Quasi-Darwinian selection in marketing relationships
Eyuboglu, Nermin
;
Buja, Andreas
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 48-62
Persistent link: https://www.econbiz.de/10003564853
Saved in:
9
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
10
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
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