//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~subject:"Shareholder Value"
~subject:"Strategic management"
~subject:"Theorie"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Wertorientierte Gestaltung von...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Shareholder Value
Strategic management
Theorie
Beziehungsmarketing
124
Relationship marketing
124
Consumer behaviour
53
Konsumentenverhalten
53
Customer value
26
Kundenwert
26
Customer satisfaction
23
Kundenzufriedenheit
23
Lieferantenmanagement
22
Supplier relationship management
22
B-to-B-Marketing
17
Business-to-business marketing
17
Dienstleistungsqualität
16
Service quality
16
Brand management
15
Markenführung
15
Social Web
15
Social web
15
Shareholder value
14
Marketing management
13
Marketingmanagement
13
USA
12
United States
12
Salespeople
11
Verkaufspersonal
11
E-commerce
9
Electronic Commerce
9
Internet marketing
9
Online-Marketing
9
Viral marketing
9
Virales Marketing
9
relationship marketing
9
Beschwerdemanagement
8
Complaint management
8
Customer integration
8
Customer service
8
Kundenintegration
8
Kundenservice
8
Portfolio selection
8
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Kumar, V.
3
Feng, Hui
2
Morgan, Neil A.
2
Rego, Lopo L.
2
Aspara, Jaakko
1
Bhagwat, Yashoda
1
Bharadwaj, Neeraj
1
Bharadwaj, Sundar
1
Billett, Matthew T.
1
Buja, Andreas
1
Cao, Zixia
1
Colicev, Anatoli
1
Dant, Rajiv P.
1
Deleersnyder, Barbara
1
Dotzel, Thomas
1
Eyuboglu, Nermin
1
Fader, Peter
1
Geyskens, Inge
1
Gielens, Katrijn
1
Hardie, Bruce G. S.
1
Hoffmann, Arvid O. I.
1
Homburg, Christian
1
Leeflang, Peter
1
Luo, Xueming
1
Malshe, Ashwin
1
McCarthy, Daniel M.
1
Nohe, Max
1
O'Connor, Peter
1
Osinga, Ernst C.
1
Palmatier, Robert W.
1
Pauwels, Koen
1
Pennings, Joost M. E.
1
Rao, Ramesh K.
1
Schulze, Christian
1
Shah, Denish
1
Shankar, Venkatesh
1
Skiera, Bernd
1
Srinivasan, Shuba
1
Voss, Glenn B.
1
Voss, Zannie Giraud
1
more ...
less ...
Published in...
All
Journal of marketing
European journal of operational research : EJOR
39
The journal of corporate finance : contracting, governance and organization
37
Journal of business research : JBR
36
Journal of business economics : JBE
32
Die Betriebswirtschaft : DBW
30
Journal of financial economics
27
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
26
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
24
Betriebswirtschaftliche Forschung und Praxis : BFuP
21
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
19
Journal of business ethics : JOBE
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of financial and quantitative analysis : JFQA
17
Journal of the Academy of Marketing Science
17
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
17
Journal of banking & finance
16
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
15
International journal of production research
15
Journal of management & governance
15
Controlling & management review : Zeitschrift für Controlling & Management
14
Corporate governance : an international review
14
Accounting forum : advancing the interdisciplinary and global connection of accounting research
12
Der Betrieb
12
Handelsforschung
12
International journal of production economics
12
International review of economics & finance : IREF
12
Jahrbuch der Absatz- und Verbrauchsforschung
12
Journal of applied corporate finance : JACF
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Accounting, Economics, and Law : AEL ; a convivium
11
Competition & change : the journal of global business and political economy
11
Finance research letters
11
Journal of marketing research : JMR
11
Production and operations management : an international journal of the Production and Operations Management Society
11
The journal of business & industrial marketing
11
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
11
Harvard business review : HBR
10
International journal of economics and finance
10
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
2
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
3
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 119-136
Persistent link: https://www.econbiz.de/10003901146
Saved in:
4
Linking customer and financial metrics to shareholder value : the leverage effect in customer-based valuation
Schulze, Christian
;
Skiera, Bernd
;
Wiesel, Thorsten
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009737493
Saved in:
5
Quasi-Darwinian selection in marketing relationships
Eyuboglu, Nermin
;
Buja, Andreas
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 48-62
Persistent link: https://www.econbiz.de/10003564853
Saved in:
6
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
7
Competitive density and the customer acquisition-retention trade-off
Voss, Glenn B.
;
Voss, Zannie Giraud
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 3-18
Persistent link: https://www.econbiz.de/10003782385
Saved in:
8
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
9
Consumer-based brand equity and firm risk
Rego, Lopo L.
;
Billett, Matthew T.
;
Morgan, Neil A.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003901097
Saved in:
10
Why do firms invest in consumer advertising with limited sales response? : a shareholder perspective
Osinga, Ernst C.
;
Leeflang, Peter
;
Srinivasan, Shuba
; …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10008840467
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->