//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~subject:"Target group"
~subject:"Werbepsychologie"
~subject:"advertising"
~subject:"Öffentlichkeitsarbeit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Der Einfluß der musikalischen...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Target group
Werbepsychologie
advertising
Öffentlichkeitsarbeit
Werbung
74
Advertising
43
Advertising effects
21
Werbewirkung
21
Consumer behaviour
17
Konsumentenverhalten
17
Internet marketing
12
Online-Marketing
12
Vereinigte Staaten
11
Marketing management
5
Marketingmanagement
5
Anzeige
4
Börsenkurs
4
Preismanagement
4
Pricing strategy
4
Share price
4
USA
4
United States
4
Ausgaben
3
Brand
3
Brand management
3
Expenditure
3
Markenartikel
3
Markenführung
3
Marketing
3
Mobile Marketing
3
Mobile marketing
3
Social Web
3
Social web
3
Viral marketing
3
Virales Marketing
3
digital advertising
3
Advertising regulation
2
Aktienmarkt
2
COVID-19
2
Communication
2
Coronavirus
2
Creativity
2
Digital media
2
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Agrawal, Nidhi
1
Allard, Thomas
1
Dahlén, Micael
1
Dost, Florian
1
Eisend, Martin
1
Gangwar, Manish
1
Ghosh Dastidar, Ayan
1
Grewal, Dhruv
1
Grewal, Rajdeep
1
Griffin, Dale
1
Haenlein, Michael
1
Jia, Lei
1
Jiang, Yuwei
1
Jindal, Niket
1
Johnson, Jean L.
1
Josephson, Brett W.
1
Kim, TI Tongil
1
Koslow, Scott
1
Landsman, Vardit
1
Lewis, Michael
1
Libai, Barak
1
Maheswaran, Durairaj
1
Malika, Malika
1
Martin, Kelly D.
1
Mathur, Pragya
1
Meyer, Robert J.
1
Moon, Sungkyun
1
Mukherjee, Anirban
1
Phieler, Ulrike
1
Puccinelli, Nancy M.
1
Rosengren, Sara
1
Sevilla, Julio
1
Shah, Denish
1
Singh, Vishal
1
Stern, Barbara B.
1
Stremersch, Stefan
1
Sunder, Sarang
1
Tuli, Kapil R.
1
Vadakkepatt, Gautham G.
1
Wang, Yanwen
1
more ...
less ...
Published in...
All
Journal of marketing
International journal of advertising : the quarterly review of marketing communications
46
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
42
Journal of advertising : official publication of the American Academy of Advertising
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of promotion management : JPM
25
Journal of marketing research : JMR
20
Young consumers : insight and ideas for responsible marketers
20
Journal of advertising research
16
International journal of internet marketing and advertising : IJIMA
15
Journal of promotion management : innovations in planning and applied research
15
Psychology & marketing
15
Journal of business research : JBR
12
CESifo working papers
11
Journal of marketing research
10
European journal of marketing : EJM
8
Health marketing quarterly
8
International journal of consumer studies
8
Journal of marketing management : MM
8
Marketing science
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of global marketing
7
Applied economics
6
International journal of marketing : IJM ; formerly Der Markt
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of media business studies
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
Selling modernity : advertising in twentieth-century Germany
6
SpringerLink / Bücher
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Europäische Kulturen in der Wirtschaftskommunikation
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of food products marketing
5
Journal of macromarketing
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of public policy & marketing
5
Journal of retailing and consumer services
5
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Medieval allegory: roots of advertising strategy for the mass market
Stern, Barbara B.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 84-94
Persistent link: https://www.econbiz.de/10001054849
Saved in:
2
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
3
The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
Saved in:
4
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
5
Comparative price and the design of effective product communications
Allard, Thomas
;
Griffin, Dale
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 16-29
Persistent link: https://www.econbiz.de/10011749845
Saved in:
6
When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page
;
Gangwar, Manish
;
Grewal, Rajdeep
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 70-86
Persistent link: https://www.econbiz.de/10011850417
Saved in:
7
Political management, research and development, and advertising capital in the pharmaceutical industry : a good prognosis?
Martin, Kelly D.
;
Josephson, Brett W.
;
Vadakkepatt, …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 87-107
Persistent link: https://www.econbiz.de/10011850432
Saved in:
8
The impact of advertising and R&D on bankruptcy survival : a double-edged sword
Jindal, Niket
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012271502
Saved in:
9
Investigating the effects of excise taxes, public usage restrictions, and antismoking ads across cigarette brands
Wang, Yanwen
;
Lewis, Michael
;
Singh, Vishal
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012522225
Saved in:
10
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->