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Bank marketing management
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Marketing management
98
Marketingmanagement
98
Marketing
60
USA
29
United States
29
Consumer behaviour
27
Konsumentenverhalten
27
Beziehungsmarketing
12
Relationship marketing
12
Brand image
10
Brand management
10
Markenführung
10
Markenimage
10
Marketing theory
8
Marketingtheorie
8
Firm performance
7
Unternehmenserfolg
7
marketing strategy
7
Advertising
6
Führungskräfte
6
Internet marketing
6
Managers
6
Online-Marketing
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Werbung
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Advertising effects
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Brand
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Markenartikel
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Marktforschung
5
Performance measurement
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Performance-Messung
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Shareholder Value
5
Shareholder value
5
Theorie
5
Theory
5
Viral marketing
5
Virales Marketing
5
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145
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2
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145
Aufsatz in Zeitschrift
145
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3
Sammelwerk
3
Bibliografie enthalten
1
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1
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English
146
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Kumar, V.
11
Hanssens, Dominique M.
4
Jaworski, Bernard J.
4
Varadarajan, Poondi Rajan
4
Day, George S.
3
Grewal, Rajdeep
3
Homburg, Christian
3
MacInnis, Deborah J.
3
Morgan, Neil A.
3
Pauwels, Koen
3
Rego, Lopo L.
3
Verhoef, Peter C.
3
Bezawada, Ram
2
Hennig-Thurau, Thorsten
2
Humphreys, Ashlee
2
Jayachandran, Satish
2
Kalra, Ajay
2
Kannan, P. K.
2
Keller, Kevin Lane
2
Kozinets, Robert V.
2
Kushwaha, Tarun
2
Lamey, Lien
2
Lehmann, Donald R.
2
Lemon, Katherine N.
2
Lilien, Gary L.
2
Mahajan, Vijay
2
Moorman, Christine
2
Murtha, Brian R.
2
Nath, Pravin
2
Palmatier, Robert W.
2
Park, C. Whan
2
Ruekert, Robert W.
2
Schmitt, Bernd
2
Shah, Denish
2
Shankar, Venkatesh
2
Swaminathan, Vanitha
2
Venkatesan, Rajkumar
2
Walker, Orville C.
2
Abela, Andrew V.
1
Affonso, Felipe M.
1
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American Marketing Association / Task Force on the Development of Marketing Thought
1
Published in...
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Journal of marketing
Journal of banking & finance
783
SpringerLink / Bücher
724
Die Bank
613
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
600
Journal of business research : JBR
478
Europäische Hochschulschriften / 5
439
Euromoney
419
Industrial marketing management : the international journal for industrial and high-tech firms
313
NBER working paper series
297
Der langfristige Kredit : Zeitschrift für Finanzierung, Kapitalanlage und Immobilienwesen
275
IMF working papers
258
Springer eBook Collection
253
Working paper / National Bureau of Economic Research, Inc.
248
Journal of financial stability
235
NBER Working Paper
232
Applied economics
222
Journal of strategic marketing
215
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
210
Journal of Food Distribution Research
208
Gabler Edition Wissenschaft
207
Finance research letters
202
Journal of international financial markets, institutions & money
197
European journal of marketing : EJM
194
International journal of economics and financial issues : IJEFI
190
Bank-Betrieb : Zeitschrift für Bankpolitik u. Bankpraxis
188
Research in international business and finance
187
The bankers' magazine : and journal of the money market and railway digest
187
Discussion paper / Centre for Economic Policy Research
185
Journal of financial services research : JFSR
185
Journal of marketing management : MM
179
Journal of money, credit and banking : JMCB
177
International journal of economics and finance
176
Management science : journal of the Institute for Operations Research and the Management Sciences
168
Working paper series / European Central Bank
160
International review of financial analysis
159
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
155
Journal of the Academy of Marketing Science
152
Springer eBook Collection / Business and Economics
146
Applied economics letters
143
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ECONIS (ZBW)
147
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1
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147
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1
R2M Index 1.0 : assessing the practical relevance of academic
marketing
articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
2
Distributor power versus manufacturer power : the customer role
Butaney, Gul
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10001051415
Saved in:
3
The chief
marketing
officer matters!
Germann, Frank
;
Ebbes, Peter
;
Grewal, Rajdeep
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011485858
Saved in:
4
Corporate social responsibility and shareholder wealth : the role of
marketing
capability
Mishra, Saurabh
;
Modi, Sachin B.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 26-46
Persistent link: https://www.econbiz.de/10011507440
Saved in:
5
Marketing
department power and firm performance
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011372426
Saved in:
6
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
7
Marketing
analytics for data-rich environments
Wedel, Michel
;
Kannan, P. K.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011621580
Saved in:
8
Integrating
marketing
communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
9
Demonstrating the value of
marketing
Hanssens, Dominique M.
;
Pauwels, Koen H.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 173-190
Persistent link: https://www.econbiz.de/10011621589
Saved in:
10
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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