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From point of purchase to path to purchase : how preshopping factors drive unplanned buying
Bell, David R.; Corsten, Daniel; Knox, George - In: Journal of marketing 75 (2011) 1, pp. 31-45
Persistent link: https://www.econbiz.de/10008840472
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Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
Corsten, Daniel; Kumar, Nirmalya - In: Journal of marketing 69 (2005) 3, pp. 80-94
Persistent link: https://www.econbiz.de/10005921821
Cover Image
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
Bell, David R; Corsten, Daniel; Knox, George - In: Journal of marketing 75 (2011) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10008818784