From point of purchase to path to purchase : how preshopping factors drive unplanned buying
Year of publication: |
2010
|
---|---|
Authors: | Bell, David R. ; Corsten, Daniel ; Knox, George |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 1, p. 31-45
|
Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Handelsmarketing | Retail marketing |
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