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Diagnosing the experience curve
Day, George S.; Montgomery, David B. - In: Journal of marketing 47 (1983) 2, pp. 44-58
Persistent link: https://www.econbiz.de/10002061413
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A closer look at operations research
Doherty, Philip A. - In: Journal of marketing 27 (1963) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10002096073
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Systems analysis at the public-private marketing frontier
King, William R. - In: Journal of marketing 33 (1969) 1, pp. 84-89
Persistent link: https://www.econbiz.de/10002214151
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Application of operations research to personal selling strategy
Montgomery, David B.; Webster jr., Frederick E. - In: Journal of marketing 32 (1968) 1, pp. 50-57
Persistent link: https://www.econbiz.de/10002507998
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Application of operations research to personal selling strategy
Montgomery, David B.; Webster jr., Frederick E. - In: Journal of marketing 32 (1968) 1, pp. 50-57
Persistent link: https://www.econbiz.de/10002508180
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Management science in retailing
Moyer, M. S. - In: Journal of marketing 36 (1972) 1, pp. 3-9
Persistent link: https://www.econbiz.de/10002519975