//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An evaluation of the marketing...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Vereinigte Staaten
467
Marktforschung
175
USA
110
United States
110
Marketing
60
Marketing management
36
Marketingmanagement
36
Verbraucher
36
Absatzpolitik
35
Consumer behaviour
28
Konsumentenverhalten
28
Verbraucherschutz
23
Market research
20
Absatz
19
Marktwerbung
19
Marktpsychologie
18
Werbung
17
Innovation
16
Produktgestaltung
14
Werbungsbetrieb
14
Wettbewerbsbeschränkung
14
Einzelhandel
13
Markenartikel
13
Nahrungsmittelmarkt
13
Beziehungsmarketing
12
Relationship marketing
12
Theorie
11
Theory
11
Absatztechnik
9
Firm performance
9
Handelspersonal
9
Preisgestaltung
9
Unternehmenserfolg
9
Advertising effects
8
Customer satisfaction
8
Einzelhandelsbetrieb
8
Kundenzufriedenheit
8
Werbewirkung
8
Advertising
7
Brand image
7
more ...
less ...
Online availability
All
Undetermined
29
Free
1
Type of publication
All
Article
761
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
174
Aufsatz in Zeitschrift
174
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Bibliografie enthalten
1
Bibliography included
1
Systematic review
1
Ăśbersichtsarbeit
1
more ...
less ...
Language
All
Undetermined
582
English
181
Author
All
Kumar, V.
10
Kotler, Philip
9
Banks, Seymour
6
Cohen, Dorothy
6
Ferber, Robert
5
Grether, E. T.
5
Grewal, Dhruv
5
Morgan, Neil A.
5
Webster jr., Frederick E.
5
Bucklin, Louis P.
4
Cunningham, Isabella C. M.
4
Hunt, Shelby D.
4
Kelley, William T.
4
Lazer, William
4
Lilien, Gary L.
4
Rego, Lopo L.
4
Werner, Ray O.
4
Wind, Yoram
4
Ailawadi, Kusum L.
3
Assael, Henry
3
Barksdale, Hiram C.
3
Berenson, Conrad
3
Bloom, Paul N.
3
Carson, David
3
Cassady jr., Ralph
3
Cox jr., William E.
3
Cunningham, William H.
3
Goldman, Arieh
3
Grewal, Rajdeep
3
Hanssens, Dominique M.
3
Hennig-Thurau, Thorsten
3
Humphreys, Ashlee
3
Jaworski, Bernard J.
3
Kozinets, Robert V.
3
Mahajan, Vijay
3
Phelps, Clyde William
3
Sewall, Murphy A.
3
Slater, Charles C.
3
Thorelli, Hans B.
3
Winer, Leon
3
more ...
less ...
Institution
All
American Marketing Association
2
American Marketing Association / Task Force on the Development of Marketing Thought
1
American Marketing Association: Sub-Committee on Descriptive Classification of Income Levels
1
American Marketing Association: Sub-Committee on Dolar Classification of Incomes
1
Committee on Income Classifications
1
Federal Trade Commission
1
Jewel Tea Company
1
United States Supreme Court
1
more ...
less ...
Published in...
All
Journal of marketing
Working paper / National Bureau of Economic Research, Inc.
11,713
NBER working paper series
3,554
The American economic review
3,224
Monthly labor review : MLR
2,628
The review of economics and statistics
2,303
American journal of agricultural economics
2,024
The journal of finance : the journal of the American Finance Association
1,982
Discussion paper / Centre for Economic Policy Research
1,900
Discussion paper series / IZA
1,832
National tax journal
1,649
Southern economic journal
1,558
Harvard business review : HBR
1,457
SpringerLink / BĂĽcher
1,421
NBER Working Paper
1,380
The review of financial studies
1,363
Applied economics
1,267
Journal of political economy
1,245
Working paper
1,188
Journal of human resources : JHR
1,159
ILR review : the journal of work and policy
1,106
Journal of financial and quantitative analysis : JFQA
1,018
Economic review
1,017
Economic inquiry : journal of the Western Economic Association International
1,004
Land economics : applied research on environmental resources
998
Journal of money, credit and banking : JMCB
966
Journal of banking & finance
946
Economics letters
935
Journal of financial economics
911
The quarterly journal of economics
884
The journal of law & economics
882
The journal of economic history
864
Business horizons
863
Challenge
852
The journal of business : B
850
Finance and economics discussion series
846
The American journal of economics and sociology
827
R / Rand Corporation
789
The journal of futures markets
774
Fortune
759
more ...
less ...
Source
All
ECONIS (ZBW)
763
Showing
1
-
10
of
763
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market segmentation using models of multidimensional purchasing behavior
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing
38
(
1974
)
4
,
pp. 17-28
Persistent link: https://www.econbiz.de/10001920538
Saved in:
2
The index of consumer sentiment toward marketing
Gaski, John F.
- In:
Journal of marketing
50
(
1986
)
3
,
pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
Saved in:
3
Simultaneous concept testing with computer-controlled experiments
Hughes, G. David
;
Guerrero, Jose L.
- In:
Journal of marketing
35
(
1971
)
1
,
pp. 28-33
Persistent link: https://www.econbiz.de/10003049093
Saved in:
4
Developing, disseminating, and utilizing marketing knowledge
In:
Journal of marketing
52
(
1988
)
4
,
pp. 1-25
Persistent link: https://www.econbiz.de/10001056300
Saved in:
5
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
6
Hidden errors in survey data
Wells, Willliam D.
;
Dames, Joel
- In:
Journal of marketing
26
(
1962
)
4
,
pp. 50-54
Persistent link: https://www.econbiz.de/10002982092
Saved in:
7
Factbook ...
In:
Journal of marketing
31
(
1967
)
Persistent link: https://www.econbiz.de/10003279611
Saved in:
8
Decisions to purchase consumer durable goods
Klein, L. R.
;
Lansing, J. B.
- In:
Journal of marketing
20
(
1955
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10002223637
Saved in:
9
Marketing activities in the service industries
George, William R.
;
Barksdale, Hiram C.
- In:
Journal of marketing
38
(
1974
)
4
,
pp. 65-70
Persistent link: https://www.econbiz.de/10002226421
Saved in:
10
Marketing management and the computer : an owerview of conflict and contrast
Kegerreis, Robert J.
- In:
Journal of marketing
35
(
1971
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10002176129
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->