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Market segmentation using models of multidimensional purchasing behavior
Blattberg, Robert C.; Sen, Subrata K. - In: Journal of marketing 38 (1974) 4, pp. 17-28
Persistent link: https://www.econbiz.de/10001920538
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The index of consumer sentiment toward marketing
Gaski, John F. - In: Journal of marketing 50 (1986) 3, pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
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Simultaneous concept testing with computer-controlled experiments
Hughes, G. David; Guerrero, Jose L. - In: Journal of marketing 35 (1971) 1, pp. 28-33
Persistent link: https://www.econbiz.de/10003049093
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Developing, disseminating, and utilizing marketing knowledge
In: Journal of marketing 52 (1988) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10001056300
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Market intelligence dissemination practices
Gebhardt, Gary F.; Farrelly, Francis J.; Conduit, Jodie - In: Journal of marketing 83 (2019) 3, pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
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Hidden errors in survey data
Wells, Willliam D.; Dames, Joel - In: Journal of marketing 26 (1962) 4, pp. 50-54
Persistent link: https://www.econbiz.de/10002982092
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Factbook ...
In: Journal of marketing 31 (1967)
Persistent link: https://www.econbiz.de/10003279611
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Decisions to purchase consumer durable goods
Klein, L. R.; Lansing, J. B. - In: Journal of marketing 20 (1955) 2, pp. 109-132
Persistent link: https://www.econbiz.de/10002223637
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Marketing activities in the service industries
George, William R.; Barksdale, Hiram C. - In: Journal of marketing 38 (1974) 4, pp. 65-70
Persistent link: https://www.econbiz.de/10002226421
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Marketing management and the computer : an owerview of conflict and contrast
Kegerreis, Robert J. - In: Journal of marketing 35 (1971) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10002176129