Market segmentation using models of multidimensional purchasing behavior
Year of publication: |
1974
|
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Authors: | Blattberg, Robert C. ; Sen, Subrata K. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 38.1974, 4, p. 17-28
|
Subject: | Marktforschung | Absatzpolitik | Verbraucher | Vereinigte Staaten |
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