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The remembering and forgetting of advertising
Zielske, Hubert A. - In: Journal of marketing 23 (1959), pp. 239-243
Persistent link: https://www.econbiz.de/10003713860
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The functions of advertising in our culture
White, Irving B. - In: Journal of marketing 24 (1959), pp. 8-14
Persistent link: https://www.econbiz.de/10003706165
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The ghost of subliminal advertising
Klass, Bertrand - In: Journal of marketing 23 (1958), pp. 146-150
Persistent link: https://www.econbiz.de/10003602547
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Evaluating advertising appeals through sales results
Merriman, James F. - In: Journal of marketing 23 (1958), pp. 164-168
Persistent link: https://www.econbiz.de/10003630528
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Meta-analyses of attitudes toward advertising by professionals
Hite, Robert E. - In: Journal of marketing 52 (1988) 3, pp. 95-103
Persistent link: https://www.econbiz.de/10001054847
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Medieval allegory: roots of advertising strategy for the mass market
Stern, Barbara B. - In: Journal of marketing 52 (1988) 3, pp. 84-94
Persistent link: https://www.econbiz.de/10001054849
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Should ad spending increase or decrease before a recall announcement? : the marketing-finance interface in product-harm crisis management
Gao, Haibing; Xie, Jinhong; Wang, Qi; Wilbur, Kenneth C. - In: Journal of marketing 79 (2015) 5, pp. 80-99
Persistent link: https://www.econbiz.de/10011372420
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Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev; Keller, Kevin Lane - In: Journal of marketing 80 (2016) 6, pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
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Binge watching and advertising
Schweidel, David A.; Moe, Wendy W. - In: Journal of marketing 80 (2016) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724