Meta-analyses of attitudes toward advertising by professionals
Year of publication: |
1988
|
---|---|
Authors: | Hite, Robert E. |
Other Persons: | Fraser, Cynthia (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 52.1988, 3, p. 95-103
|
Subject: | Werbung | Advertising | Werbebeschränkung | Advertising regulation |
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