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The creative brief and its str...
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Werbung
74
Advertising
43
Advertising effects
22
Werbewirkung
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Consumer behaviour
20
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20
advertising
17
Internet marketing
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Wilbur, Kenneth C.
4
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3
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2
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2
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2
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Jerath, Kinshuk
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Shin, Jiwoong
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Journal of marketing
Journal of business research : JBR
281
Journal of advertising research
270
International journal of advertising : the review of marketing communications
213
International journal of advertising : the quarterly review of marketing communications
198
Journal of advertising : official publication of the American Academy of Advertising
198
Journal of advertising
171
Journal of marketing communications
163
Creativity and innovation management
131
SpringerLink / Bücher
118
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
93
Journal of promotion management : JPM
89
NBER working paper series
84
Working paper / National Bureau of Economic Research, Inc.
79
NBER Working Paper
77
European journal of marketing : EJM
76
Journal of marketing research : JMR
75
Journal of historical research in marketing
72
European journal of operational research : EJOR
71
Journal of retailing and consumer services
69
Marketing Science
69
Psychology & marketing
65
Journal of promotion management : innovations in planning and applied research
64
International journal of internet marketing and advertising : IJIMA
59
Journal of business ethics : JOBE
59
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Springer eBook Collection
52
Academy of Management journal : AMJ
51
Health marketing quarterly
51
Journal of current issues and research in advertising : JCIRA
51
MPRA Paper
50
International journal of innovation management
49
Marketing : ZFP ; journal of research and management
49
Journal of current issues and research in advertising
48
International journal of hospitality management
47
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
46
Technological forecasting & social change : an international journal
46
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ECONIS (ZBW)
85
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1
A meta-analysis of when and how
advertising
creativity
works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
2
The impact of
advertising
creative strategy on
advertising
elasticity
Dall'Olio, Filippo
;
Vakratsas, Demetrios
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10013474255
Saved in:
3
Uphill or downhill? : locating the firm on a profit function
Mantrala, Murali K.
;
Naik, Prasad A.
;
Sridhar, Shrihari
; …
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 26-44
Persistent link: https://www.econbiz.de/10003557049
Saved in:
4
Using childhood memories to gain insight into brand meaning
LaTour, Kathryn A.
;
LaTour, Michael S.
;
Zinkhan, George M.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10003557054
Saved in:
5
Leveraging
creativity
in charity marketing : the impact of engaging in creative activities on subsequent donation behavior
Xu, Lidan
;
Mehta, Ravi
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 79-94
Persistent link: https://www.econbiz.de/10013390583
Saved in:
6
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
7
The commercial consequences of collective layoffs : close the plant, lose the brand?
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
Saved in:
8
Leaving something for the imagination : the effect of visual concealment on preferences
Sevilla, Julio
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10012231640
Saved in:
9
Comparative price and the design of effective product communications
Allard, Thomas
;
Griffin, Dale
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 16-29
Persistent link: https://www.econbiz.de/10011749845
Saved in:
10
When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page
;
Gangwar, Manish
;
Grewal, Rajdeep
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 70-86
Persistent link: https://www.econbiz.de/10011850417
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