The creative brief and its strategic role in the campaign development process
Year of publication: |
2007
|
---|---|
Authors: | Storey, Richard ; Smit, Edith |
Published in: |
The Sage handbook of advertising. - Los Angeles : Sage Publications, ISBN 1-4129-1886-3. - 2007, p. 171-183
|
Subject: | Werbung | Advertising | Werbeplanung | Advertising planning | Kreativität | Creativity |
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