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Plummer, Joseph T.
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Journal of marketing
Journal of advertising research
13
Journal of Advertising Research
4
Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976
1
Journal of marketing research : JMR
1
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
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ECONIS (ZBW)
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The consept and application of life style segmentation
Plummer, Joseph T.
- In:
Journal of marketing
38
(
1974
)
1
,
pp. 33-37
Persistent link: https://www.econbiz.de/10002650659
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Life style patterns and commercial bank credit card usage
Plummer, Joseph T.
- In:
Journal of marketing
35
(
1971
)
2
,
pp. 35-41
Persistent link: https://www.econbiz.de/10002650667
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