The consept and application of life style segmentation
Year of publication: |
1974
|
---|---|
Authors: | Plummer, Joseph T. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 38.1974, 1, p. 33-37
|
Subject: | Marktforschung |
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