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Beziehungsmarketing
124
Relationship marketing
124
Marketing management
98
Marketingmanagement
98
Consumer behaviour
72
Konsumentenverhalten
72
Lieferantenmanagement
45
Supplier relationship management
45
USA
34
United States
34
Customer satisfaction
24
Kundenzufriedenheit
24
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22
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Marketing
19
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18
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18
Dienstleistungsqualität
17
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Business-to-business marketing
15
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Online-Marketing
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Kundenintegration
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Kumar, V.
14
Palmatier, Robert W.
12
Homburg, Christian
9
Grewal, Rajdeep
7
Wieseke, Jan
5
Ahearne, Michael
4
Dant, Rajiv P.
4
Fang, Eric
4
Haws, Kelly L.
4
Heide, Jan B.
4
Houston, Mark B.
4
Kumar, Alok
4
Lam, Son K.
4
Varadarajan, Poondi Rajan
4
Verhoef, Peter C.
4
Bornemann, Torsten
3
Day, George S.
3
Ferraro, Rosellina
3
Fornell, Claes
3
Grewal, Dhruv
3
Hamilton, Ryan
3
Kwak, Hyokjin
3
Lilien, Gary L.
3
Morgan, Neil A.
3
Mukhopadhyay, Anirban
3
Neslin, Scott A.
3
Pauwels, Koen
3
Petersen, J. Andrew
3
Puzakova, Marina
3
Ruyter, Ko de
3
Samaha, Stephen A.
3
Venkatesan, Rajkumar
3
Zhang, Jonathan Z.
3
Ailawadi, Kusum L.
2
Alavi, Sascha
2
Antia, Kersi D.
2
Aspara, Jaakko
2
Batra, Rajeev
2
Bezawada, Ram
2
Bleier, Alexander
2
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Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
1,171
Journal of business research : JBR
1,103
Journal of retailing and consumer services
665
SpringerLink / Bücher
553
International journal of production economics
487
The journal of business & industrial marketing
466
International journal of production research
355
Journal of strategic marketing
338
International journal of hospitality management
308
Journal of the Academy of Marketing Science
282
European journal of operational research : EJOR
278
Gabler Edition Wissenschaft
241
The journal of services marketing
240
European journal of marketing : EJM
222
The service industries journal
215
Journal of marketing management : MM
210
Europäische Hochschulschriften / 5
199
Marketing intelligence & planning
185
Management science : journal of the Institute for Operations Research and the Management Sciences
181
The journal of brand management : an international journal
170
Journal of business-to-business marketing
169
Journal of purchasing and supply management
165
Asia Pacific journal of marketing and logistics
163
International journal of electronic customer relationship management : IJECRM
161
The journal of product & brand management
149
Cogent business & management
142
Journal of retailing
139
Psychology & marketing
138
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
137
Journal of marketing communications
136
Journal of travel and tourism marketing
134
Springer eBook Collection / Business and Economics
133
International journal of contemporary hospitality management
130
Tourism management : research, policies, practice
128
Journal of service management
127
Journal of hospitality marketing & management
126
Journal of service research : JSR
126
Business horizons
124
Springer eBook Collection
123
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ECONIS (ZBW)
236
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1
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10
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236
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1
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
2
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
3
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
4
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
5
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
6
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
Saved in:
7
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
8
The platformization of brands
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
9
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
Saved in:
10
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
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