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Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
Brown, Stephen; Kozinets, Robert V.; Sherry Jr, John F. - In: Journal of marketing 67 (2003) 3, pp. 19-33
Persistent link: https://www.econbiz.de/10005933879
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Theodore Levitt, Morris Holbrook, and the Anxiety of Immanence
Brown, Stephen - In: Journal of marketing 64 (2000) 1, pp. 88-90
Persistent link: https://www.econbiz.de/10005961451
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Marketing and Literature: The Anxiety of Academic Influence
Brown, Stephen - In: Journal of marketing 63 (1999) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10005970714