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Journal of marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of macromarketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Brand management ; Vol. 1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
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Contemporary Southeast Asia
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Cracking the code : leveraging consumer psychology to drive profitability
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Handbook on brand and experience management
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Journal of Product & Brand Management
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Journal of international marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Brand experience : what is it? : how is it measured? ; does it affect loyalty?
Brakus, J. Jos̆ko
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 52-68
Persistent link: https://www.econbiz.de/10003838430
Saved in:
2
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel
;
Schmitt, Bernd
;
Ben Sliman, Malek
;
Li, Yanyan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
Saved in:
3
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
4
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
Brakus, J.Josko
;
Schmitt, Bernd H.
;
Zarantonello, Lia
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 52-68
Persistent link: https://www.econbiz.de/10008244602
Saved in:
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