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Agency theory
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1
Cohort analysis
1
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Computer-assisted marketing
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Bradlow, Eric T.
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Fader, Peter S.
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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing Science
26
Journal of marketing research : JMR
13
Management science : journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing letters : a journal of research in marketing
7
Faculty & research / Insead : working paper series
6
Management Science
6
Journal of the American Statistical Association : JASA
4
Journal of applied econometrics
3
Journal of retailing
3
Kellogg on marketing
3
Quantitative marketing and economics : QME
3
Working papers / Wharton School, University of Pennsylvania / Marketing
3
College of Business working papers
2
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Legends in marketing
2
Manufacturing & service operations management : M & SOM
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
Technical working paper / National Bureau of Economic Research
2
Working Papers / College of Business, University of Illinois at Urbana-Champaign
2
Boletín de estudios económicos
1
Economics and management of networks : franchising, strategic alliances, and cooperatives ; with 81 tables
1
Fundamentals of marketing research ; Vol. 5
1
Handbook of business-to-business marketing
1
Handbook of marketing
1
International Journal of Forecasting
1
International marketing ; Vol. 3
1
Issn Ser.
1
Journal of Accounting and Economics
1
Journal of Applied Econometrics
1
Journal of Applied Statistics
1
Journal of Consumer Research
1
Journal of accounting & economics
1
Journal of marketing research
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Judgment and Decision Making
1
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ECONIS (ZBW)
5
OLC EcoSci
3
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1
International market entry and expansion via independent or integrated channels of distribution
Anderson, Erin
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10001052998
Saved in:
2
Determinants of pay levels and structures in sales organizations
Rouziès, Dominique
;
Coughlan, Anne T.
;
Anderson, Erin
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003901119
Saved in:
3
Determinants of Pay Levels and Structures in Sales Organizations
Rouziès, Dominique
;
Coughlan, Anne T.
;
Anderson, Erin
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 92-104
Persistent link: https://www.econbiz.de/10008328598
Saved in:
4
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
5
Understanding service retention within and across cohorts using limited information
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 82-94
Persistent link: https://www.econbiz.de/10003643026
Saved in:
6
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
Chandon, Pierre
;
Hutchinson, J.Wesley
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10008328604
Saved in:
7
Understanding Service Retention Within and Across Cohorts Using Limited Information
Schweidel, David A.
;
Fader, Peter S.
;
Bradlow, Eric T.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 82-94
Persistent link: https://www.econbiz.de/10008171124
Saved in:
8
"Statistical significance" and statistical reporting : moving beyond binary
McShane, Blake
;
Bradlow, Eric T.
;
Lynch, John G.
; …
- In:
Journal of marketing
88
(
2024
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014582913
Saved in:
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