Understanding service retention within and across cohorts using limited information
Year of publication: |
2008
|
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Authors: | Schweidel, David A. ; Fader, Peter ; Bradlow, Eric T. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 72.2008, 1, p. 82-94
|
Subject: | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Kohortenanalyse | Cohort analysis | Zeit | Time | Prognoseverfahren | Forecasting model | Dienstleistungsmarketing | Services marketing |
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