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Subject
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Marktforschung
175
Vereinigte Staaten
63
Viral marketing
38
Virales Marketing
38
Consumer behaviour
28
Konsumentenverhalten
28
Verbraucher
23
Social Web
21
Social web
21
Market research
20
Internet marketing
18
Online-Marketing
18
word of mouth
9
Brand management
8
Markenführung
8
Beziehungsmarketing
7
Relationship marketing
7
Social network
7
Soziales Netzwerk
7
Advertising
5
Brand image
5
Customer value
5
Kundenwert
5
Markenartikel
5
Markenimage
5
Online retailing
5
Online-Handel
5
Werbung
5
social media
5
Bibliometrics
4
Bibliometrie
4
Elektronik
4
Innovation
4
Marketing management
4
Marketingmanagement
4
Absatz
3
Advertising effects
3
Brand
3
Credibility
3
Customer satisfaction
3
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2
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Article
217
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62
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62
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1
Fallstudie
1
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Undetermined
155
English
62
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Kotler, Philip
5
Berenson, Conrad
3
Kumar, V.
3
Libai, Barak
3
Skiera, Bernd
3
Wind, Yoram
3
Barksdale, Hiram C.
2
Barrot, Christian
2
Bartels, Robert D. W.
2
Becker, Jan U.
2
Du, Rex Yuxing
2
Feldman, Laurence P.
2
Ferber, Robert
2
Goldman, Arieh
2
Hada, Mahima
2
Haenlein, Michael
2
Janakiraman, Ramkumar
2
King, William R.
2
Kozinets, Robert V.
2
Lehmann, Donald R.
2
Leone, Robert P.
2
Levy, Sidney J.
2
Lu, Shijie
2
Ludwig, Stephan
2
MacInnis, Deborah J.
2
Mayer, Charles S.
2
O'Dell, William F.
2
Peres, Renana
2
Petersen, J. Andrew
2
Rishika, Rishika
2
Roberts, Harry V.
2
Sen, Subrata K.
2
Stock, J. Stevens
2
Trusov, Michael
2
Van Den Bulte, Christophe
2
Wang, Xin
2
Adamopoulos, Panagiotis
1
Ahearne, Michael
1
Alba, Joseph W.
1
Alderson, Wroe
1
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American Marketing Association
2
American Marketing Association / Task Force on the Development of Marketing Thought
1
Published in...
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Journal of marketing
Journal of marketing research : JMR
417
Journal of business research : JBR
339
Journal of retailing and consumer services
169
Overseas business reports : OBR
155
SpringerLink / Bücher
143
NBER working paper series
134
Working paper / National Bureau of Economic Research, Inc.
134
Management science : journal of the Institute for Operations Research and the Management Sciences
127
Jahrbuch der Absatz- und Verbrauchsforschung
126
International journal of hospitality management
121
NBER Working Paper
118
International journal of market research : JMRS ; the journal of the Market Research Society
115
Journal of advertising research
105
Europäische Hochschulschriften / 5
102
Journal of the Academy of Marketing Science
101
Tourism management : research, policies, practice
99
Discussion paper / Centre for Economic Policy Research
93
Psychology & marketing
90
The accounting review : a publication of the American Accounting Association
88
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of retailing
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
Qualitative market research : an international journal
77
Journal of marketing management : MM
75
Marketing letters : a journal of research in marketing
75
Esomar congress
68
Journal of marketing communications
67
Marketing : ZFP ; journal of research and management
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
International journal of internet marketing and advertising : IJIMA
65
IMF working papers
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Information systems research : ISR
62
Journal of business economics : JBE
62
European journal of marketing : EJM
61
Gabler Edition Wissenschaft
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
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ECONIS (ZBW)
217
Showing
1
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217
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1
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Saved in:
2
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
3
Ethnographic stories for market learning
Cayla, Julien
;
Arnould, Eric J.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009782097
Saved in:
4
From social to sale : the effects of firm-generated content in social media on customer behavior
Kumar, Ashish
;
Bezawada, Ram
;
Rishika, Rishika
; …
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10011507438
Saved in:
5
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
6
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
7
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
8
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
9
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
10
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
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