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A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv - In: Journal of marketing 71 (2007) 4, pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
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Poisoning relationships : perceived unfairness in channels of distribution
Samaha, Stephen A.; Palmatier, Robert W.; Dant, Rajiv P. - In: Journal of marketing 75 (2011) 3, pp. 99-117
Persistent link: https://www.econbiz.de/10009161335
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Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.; Houston, Mark B.; Dant, Rajiv P.; … - In: Journal of marketing 77 (2013) 1, pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
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Dynamic relationship marketing
Zhang, Jonathan Z.; Watson, George F., IV.; Palmatier, … - In: Journal of marketing 80 (2016) 5, pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
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Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: Journal of marketing 70 (2006) 4, pp. 136-153
Persistent link: https://www.econbiz.de/10007278446