Relationship velocity : toward a theory of relationship dynamics
Robert W. Palmatier, Mark B. Houston, Rajiv P. Dant, & Dhruv Grewal
| Year of publication: |
2013
|
|---|---|
| Authors: | Palmatier, Robert W. ; Houston, Mark B. ; Dant, Rajiv P. ; Grewal, Dhruv |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 1, p. 13-30
|
| Subject: | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Dynamische Kompetenzen | Dynamic capabilities | Lebenszyklus | Life cycle | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009725669