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Informational challenges in omnichannel marketing : remedies and future research
Cui, Tony Haitao
;
Ghose, Anindya
;
Hałaburda, Hanna
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10012391428
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Commentary: omnichannel from a manufacturer's perspective
Ailawadi, Kusum L.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 121-125
Persistent link: https://www.econbiz.de/10012391429
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3
Commentary: governing technology-enabled omnichannel transactions
John, George
;
Scheer, Lisa K.
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 126-130
Persistent link: https://www.econbiz.de/10012391430
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