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Journal of marketing
Journal of business ethics : JOBE
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Ethics in marketing : international cases and perspectives
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Classifying products strategically
Murphy, Patrick E.
- In:
Journal of marketing
50
(
1986
)
3
,
pp. 24-42
Persistent link: https://www.econbiz.de/10001011994
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Ethical and Legal Foundations of Relational Marketing Exchanges
Gundlach, Gregory T.
;
Murphy, Patrick E.
- In:
Journal of marketing
57
(
1993
)
4
,
pp. 35-46
Persistent link: https://www.econbiz.de/10006008191
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