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Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
57
Relationship marketing
57
Social Web
57
Social web
57
Brand management
48
Markenführung
48
Brand image
45
Markenimage
45
Internet marketing
37
Online-Marketing
37
Viral marketing
27
Virales Marketing
27
Marketing management
26
Marketingmanagement
26
Brand
25
Markenartikel
25
Preismanagement
22
Pricing strategy
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Advertising effects
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Einzelhandel
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Online retailing
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Werbewirkung
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social media
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14
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14
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14
Verkaufsförderung
14
Customer satisfaction
13
Dienstleistungsqualität
13
Kundenzufriedenheit
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Service quality
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Grewal, Dhruv
8
Kannan, P. K.
7
Palmatier, Robert W.
7
Kumar, V.
6
Dahl, Darren W.
5
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Houston, Mark B.
4
Janakiraman, Ramkumar
4
Lamberton, Cait
4
Reinartz, Werner J.
4
Rishika, Rishika
4
Schreier, Martin
4
Steenkamp, Jan-Benedict E. M.
4
Stephen, Andrew T.
4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Borah, Abhishek
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Eisingerich, Andreas B
3
Fang, Eric
3
Ferraro, Rosellina
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janiszewski, Chris A.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lehmann, Donald R.
3
Libai, Barak
3
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Journal of marketing
Journal of business research : JBR
2,227
Journal of retailing and consumer services
1,982
The Pakistan development review : PDR
1,753
International journal of hospitality management
780
International journal of consumer studies
774
Psychology & marketing
713
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
586
Working paper / National Bureau of Economic Research, Inc.
490
SpringerLink / Bücher
478
Technological forecasting & social change : an international journal
455
NBER Working Paper
430
Asia Pacific journal of marketing and logistics
410
The journal of product & brand management
406
Management science : journal of the Institute for Operations Research and the Management Sciences
388
Tourism management : research, policies, practice
383
Pakistan economic and social review : incorporating the Punjab University economist ; bi-annual journal of the Department of Economics, University of the Punjab
381
The journal of brand management : an international journal
375
Cogent business & management
369
Journal of travel and tourism marketing
365
Journal of marketing research : JMR
364
European journal of marketing : EJM
361
MPRA Paper
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
359
Journal of marketing management : MM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of marketing communications
333
Journal of international consumer marketing
328
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
310
Journal of retailing
307
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
306
Marketing letters : a journal of research in marketing
303
Journal of consumer behaviour : an international research review
297
International journal of retail & distribution management
296
International journal of contemporary hospitality management
295
Journal of business ethics : JOBE
295
The journal of consumer marketing
295
Journal of fashion marketing and management
293
The international review of retail, distribution and consumer research
292
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ECONIS (ZBW)
310
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1
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10
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310
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1
Driving brand engagement through online social influencers : an empirical investigation of sponsored blogging campaigns
Hughes, Christian
;
Swaminathan, Vanitha
;
Brooks, Gillian
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012176137
Saved in:
2
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
3
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
4
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
5
Improving online idea generation platforms and customizing the task structure on the basis of consumers' domain-specific knowledge
Luo, Lan
;
Toubia, Olivier
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 100-114
Persistent link: https://www.econbiz.de/10011372418
Saved in:
6
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
7
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
8
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
9
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
10
Full disclosure : how smartphones enhance consumer self-disclosure
Melumad, Shiri
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 28-45
Persistent link: https://www.econbiz.de/10012214892
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