Full disclosure : how smartphones enhance consumer self-disclosure
Year of publication: |
2020
|
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Authors: | Melumad, Shiri ; Meyer, Robert J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 3, p. 28-45
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Subject: | natural language processing | self-disclosure | technology | user-generated content | Unternehmenspublizität | Corporate disclosure | Auskunftspflicht | Disclosure regulation | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kundenintegration | Customer integration | Sprache | Language |
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