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Consumer behaviour
279
Konsumentenverhalten
279
Beziehungsmarketing
51
Relationship marketing
51
Brand image
43
Markenimage
43
Brand management
42
Markenführung
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Schreier, Martin
4
Ailawadi, Kusum L.
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Katona, Zsolt
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Liu, Yan
3
Luo, Xueming
3
Melnyk, Valentyna
3
Nunes, Joseph C.
3
Puntoni, Stefano
3
Puzakova, Marina
3
Reinartz, Werner J.
3
Rishika, Rishika
3
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3
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Journal of marketing
Journal of business research : JBR
1,996
Journal of retailing and consumer services
1,931
International journal of consumer studies
766
International journal of hospitality management
741
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
549
Working paper / National Bureau of Economic Research, Inc.
470
NBER Working Paper
410
SpringerLink / Bücher
406
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
394
European journal of marketing : EJM
357
The journal of brand management : an international journal
348
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
331
Journal of travel and tourism marketing
324
Journal of international consumer marketing
322
Tourism management : research, policies, practice
321
Journal of business ethics : JOBE
314
Cogent business & management
311
Journal of marketing management : MM
310
Journal of retailing
303
Journal of marketing communications
298
International journal of retail & distribution management
296
Journal of fashion marketing and management
294
Marketing letters : a journal of research in marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
290
The international review of retail, distribution and consumer research
290
Applied economics
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
International journal of contemporary hospitality management
274
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
273
Journal of the Academy of Marketing Science
266
Journal of hospitality marketing & management
263
The journal of services marketing
260
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ECONIS (ZBW)
280
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1
Determinants of selling effectiveness : the importance of declarative knowledge to the personal selling concept
Szymanski, David M.
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10001051414
Saved in:
2
The coupon-prone consumer : some findings based on purchase behavior across product classes
Bawa, Kapil
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 99-110
Persistent link: https://www.econbiz.de/10001052720
Saved in:
3
A choice sets model of retail selection
Spiggle, Susan
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
Saved in:
4
A theoretical model of consumer negotiated pricing : an orientation perspective
Evans, Kenneth R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 58-73
Persistent link: https://www.econbiz.de/10001052902
Saved in:
5
Developing buyer-seller relationships
Dwyer, F. R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 11-27
Persistent link: https://www.econbiz.de/10001052973
Saved in:
6
People as products : analysis of a complex marketing exchange
Hirschman, Elizabeth Caldwell
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10001052992
Saved in:
7
The market maven : a diffuser of marketplace information
Feick, Lawrence F.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 83-97
Persistent link: https://www.econbiz.de/10001052996
Saved in:
8
Transferability of preference models across segments and geographic areas
Umesh, U. N.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 59-70
Persistent link: https://www.econbiz.de/10001053008
Saved in:
9
Consumer perceptions of price, quality, and value : a means-end model and synthesis of evidence
Zeithaml, Valarie A.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 2-22
Persistent link: https://www.econbiz.de/10001054875
Saved in:
10
Consumer complaint intentions and behavior : definitional and taxonom. issues
Singh, Jagdip
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10001055310
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