A choice sets model of retail selection
Year of publication: |
1987
|
---|---|
Authors: | Spiggle, Susan |
Other Persons: | Sewall, Murphy A. (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 51.1987, 2, p. 97-111
|
Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
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