//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
"Advertisements of every kind...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
290
Konsumentenverhalten
290
Brand management
81
Markenführung
81
Werbung
74
Marketing
60
Beziehungsmarketing
58
Relationship marketing
58
Brand image
57
Markenimage
57
Markenartikel
55
Marketing management
48
Marketingmanagement
48
Brand
46
Advertising
43
USA
42
United States
42
Internet marketing
38
Online-Marketing
38
Preismanagement
36
Pricing strategy
36
Social Web
36
Social web
36
Advertising effects
35
Werbewirkung
35
Online retailing
24
Online-Handel
24
Sales promotion
24
Verkaufsförderung
24
Einzelhandel
23
Viral marketing
23
Virales Marketing
23
Retail trade
22
Vereinigte Staaten
21
Customer satisfaction
19
Kundenzufriedenheit
19
advertising
17
E-commerce
16
Electronic Commerce
16
New product development
16
more ...
less ...
Online availability
All
Undetermined
191
Free
16
Type of publication
All
Article
487
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
443
Aufsatz in Zeitschrift
443
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
445
Undetermined
44
Author
All
Kumar, V.
13
Grewal, Dhruv
8
Palmatier, Robert W.
7
Hennig-Thurau, Thorsten
6
Houston, Mark B.
6
Kannan, P. K.
6
MacInnis, Deborah J.
6
Haws, Kelly L.
5
Jayachandran, Satish
5
Lehmann, Donald R.
5
Morgan, Neil A.
5
Rego, Lopo L.
5
Reinartz, Werner J.
5
Schreier, Martin
5
Srinivasan, Raji
5
Swaminathan, Vanitha
5
Walker Reczek, Rebecca
5
White, Katherine
5
Wilbur, Kenneth C.
5
Ailawadi, Kusum L.
4
Batra, Rajeev
4
Dahl, Darren W.
4
Fang, Eric
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Homburg, Christian
4
Jaworski, Bernard J.
4
Katona, Zsolt
4
Liu, Yan
4
Melnyk, Valentyna
4
Steenkamp, Jan-Benedict E. M.
4
Verhoef, Peter C.
4
Wieseke, Jan
4
Alavi, Sascha
3
Aspara, Jaakko
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
more ...
less ...
Institution
All
American Marketing Association / Task Force on the Development of Marketing Thought
1
Published in...
All
Journal of marketing
Journal of business research : JBR
2,540
Journal of retailing and consumer services
2,052
NBER working paper series
1,400
Working paper / National Bureau of Economic Research, Inc.
1,218
SpringerLink / Bücher
1,208
European Journal of Marketing
1,135
NBER Working Paper
1,125
Discussion paper series / IZA
1,094
The economic journal : the journal of the Royal Economic Society
1,062
Applied economics
955
Discussion paper / Centre for Economic Policy Research
944
International journal of hospitality management
850
International journal of consumer studies
816
Psychology & marketing
772
Cmnd.
739
Management science : journal of the Institute for Operations Research and the Management Sciences
704
The economic history review : a journal of economic and social history
696
IZA Discussion Paper
688
The journal of brand management : an international journal
684
Discussion paper
635
Journal of consumer research : JCR ; an interdisciplinary bimonthly
620
European journal of marketing : EJM
619
Journal of Consumer Marketing
599
European journal of operational research : EJOR
591
Journal of advertising research
560
Scottish journal of political economy : the journal of the Scottish Economic Society
549
Journal of marketing research : JMR
542
Economics letters
541
Journal of Product & Brand Management
529
IZA Discussion Papers
526
CESifo working papers
522
The journal of product & brand management
521
Journal of marketing management : MM
493
Working paper
479
Marketing Intelligence & Planning
460
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
460
Tourism management : research, policies, practice
446
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
445
Asia Pacific journal of marketing and logistics
438
more ...
less ...
Source
All
ECONIS (ZBW)
489
Showing
1
-
10
of
489
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Predicting mobile
advertising
response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
2
Immediate responses of online
brand
search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
3
The context (in)dependence of low-fit
brand
extensions
Mathur, Pragya
;
Malika, Malika
;
Agrawal, Nidhi
; …
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 114-132
Persistent link: https://www.econbiz.de/10013474431
Saved in:
4
Seeding as part of the
marketing
mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
5
Effects of traditional
advertising
and social messages on
brand
-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
6
Price
promotion
for emotional impact
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
Saved in:
7
"Choozing" the best spelling : consumer response to unconventionally spelled
brand
names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
8
The commercial consequences of collective layoffs : close the plant, lose the
brand
?
Landsman, Vardit
;
Stremersch, Stefan
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 122-141
Persistent link: https://www.econbiz.de/10012214939
Saved in:
9
Better not smile at the price : the differential role of
brand
anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
10
Marketing
communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew
;
Kushwaha, Tarun
;
Kumar, V.
- In:
Journal of marketing
79
(
2015
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->