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A Cinderella story : how past identity salience boosts demand for repurposed products
Kamleitner, Bernadette; Thürridl, Carina; Martin, Brett - In: Journal of marketing 83 (2019) 6, pp. 76-92
Persistent link: https://www.econbiz.de/10012176277
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A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry
Lamberton, Cait; Stephen, Andrew T. - In: Journal of marketing 80 (2016) 6, pp. 146-172
Persistent link: https://www.econbiz.de/10011621587
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Online shopping and social media : friends or foes?
Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; … - In: Journal of marketing 81 (2017) 6, pp. 24-41
Persistent link: https://www.econbiz.de/10011776886
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Blame the bot : anthropomorphism and anger in customer-chatbot interactions
Crolic, Cammy; Thomaz, Felipe; Hadi, Rhonda; Stephen, … - In: Journal of marketing 86 (2022) 1, pp. 132-148
Persistent link: https://www.econbiz.de/10012794738
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Real-time brand reputation tracking using social media
Rust, Roland T.; Rand, William; Huang, Ming-Hui; … - In: Journal of marketing 85 (2021) 4, pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
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Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes; Datta, Hannes; Borah, Abhishek; … - In: Journal of marketing 86 (2022) 5, pp. 1-20
Persistent link: https://www.econbiz.de/10013390578