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Consumer behaviour
290
Konsumentenverhalten
290
Brand management
81
Markenführung
81
Beziehungsmarketing
57
Relationship marketing
57
Brand image
55
Markenimage
55
Social Web
37
Social web
37
Brand
34
Markenartikel
34
Internet marketing
32
Online-Marketing
32
Marketing management
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Marketingmanagement
30
Viral marketing
23
Virales Marketing
23
Online retailing
22
Online-Handel
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Preismanagement
22
Pricing strategy
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Advertising effects
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Einzelhandel
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Retail trade
21
USA
21
United States
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Werbewirkung
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Advertising
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20
New product development
16
Produktentwicklung
16
Customer satisfaction
15
Kundenzufriedenheit
15
Sales promotion
15
Verkaufsförderung
15
E-commerce
14
Electronic Commerce
14
Dienstleistungsqualität
13
Service quality
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Article
331
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Article in journal
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Aufsatz in Zeitschrift
329
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English
331
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Grewal, Dhruv
7
Kumar, V.
7
Palmatier, Robert W.
7
Haws, Kelly L.
5
Houston, Mark B.
5
Kannan, P. K.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
5
White, Katherine
5
Ailawadi, Kusum L.
4
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Hennig-Thurau, Thorsten
4
Melnyk, Valentyna
4
Reinartz, Werner J.
4
Sorescu, Alina
4
Steenkamp, Jan-Benedict E. M.
4
Barone, Michael J.
3
Batra, Rajeev
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Ferraro, Rosellina
3
Gielens, Katrijn
3
Herrmann, Andreas
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
Janakiraman, Ramkumar
3
Janiszewski, Chris A.
3
Jayachandran, Satish
3
Johnson, Eric J.
3
Katona, Zsolt
3
Keh, Hean Tat
3
Kushwaha, Tarun
3
Kwak, Hyokjin
3
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Journal of marketing
Journal of business research : JBR
2,221
Journal of retailing and consumer services
1,974
NBER working paper series
1,168
Working paper / National Bureau of Economic Research, Inc.
988
NBER Working Paper
825
International journal of consumer studies
774
Finance research letters
773
SpringerLink / Bücher
766
International journal of hospitality management
757
Psychology & marketing
685
The journal of brand management : an international journal
644
International review of financial analysis
620
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Journal of banking & finance
559
Applied economics
548
Pacific-Basin finance journal
538
Management science : journal of the Institute for Operations Research and the Management Sciences
505
The journal of product & brand management
494
Applied economics letters
477
Discussion paper / Centre for Economic Policy Research
447
International review of economics & finance : IREF
436
Asia Pacific journal of marketing and logistics
411
European journal of marketing : EJM
399
Journal of marketing research : JMR
377
Applied financial economics
362
Research in international business and finance
362
Journal of marketing management : MM
359
Cogent business & management
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
353
Journal of international financial markets, institutions & money
349
Journal of financial economics
348
Journal of travel and tourism marketing
344
Journal of economic behavior & organization : JEBO
343
The journal of finance : the journal of the American Finance Association
340
Tourism management : research, policies, practice
338
Economic modelling
335
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
332
IMF Working Papers
331
Journal of international consumer marketing
329
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ECONIS (ZBW)
331
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1
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
2
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
3
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
4
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
5
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
6
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
7
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
8
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
9
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
10
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
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