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Special issue: digital disrupt...
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Brand management
81
Markenführung
81
Consumer behaviour
47
Konsumentenverhalten
47
Brand image
40
Markenimage
40
Brand
29
Markenartikel
29
Beziehungsmarketing
16
Relationship marketing
16
Social Web
16
Social web
16
Internet marketing
11
Online-Marketing
11
Marketing management
9
Marketingmanagement
9
brand equity
8
branding
8
Viral marketing
7
Virales Marketing
7
Advertising effects
6
Werbewirkung
6
Product design
5
Produktgestaltung
5
brand management
5
Corporate reputation
4
Firmenimage
4
Handelsmarke
4
Marketing
4
New product development
4
Produktentwicklung
4
Store brand
4
social media
4
word of mouth
4
Advertising
3
Digital platform
3
Digitale Plattform
3
E-commerce
3
Electronic Commerce
3
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English
83
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Sorescu, Alina
3
Swaminathan, Vanitha
3
Ailawadi, Kusum L.
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Brooks, Gillian
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Hennig-Thurau, Thorsten
2
Houston, Mark B.
2
Jayachandran, Satish
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Morgan, Neil A.
2
Peres, Renana
2
Puzakova, Marina
2
Rego, Lopo L.
2
Reinartz, Werner J.
2
Schau, Hope Jensen
2
Steenkamp, Jan-Benedict E. M.
2
Sundar, Aparna
2
Walker Reczek, Rebecca
2
Wichmann, Julian R. K.
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ahearne, Michael
1
Ahuvia, Aaron
1
Angle, Justin
1
Argo, Jennifer J.
1
Arnould, Eric J.
1
Arora, Neeraj
1
Balachander, Subramanian
1
Basuroy, Suman
1
Bei, Zhiling
1
Bhattacharyya, Siddhartha
1
Biehal, Gabriel
1
Biraglia, Alessandro
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Borraz, Stéphane
1
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Journal of marketing
Journal of business research : JBR
776
The journal of brand management : an international journal
562
Springer eBook Collection
536
SpringerLink / Bücher
475
The journal of product & brand management
386
Journal of retailing and consumer services
308
Technological forecasting & social change : an international journal
261
Finance research letters
161
Industrial marketing management : the international journal for industrial and high-tech firms
160
Research
136
European journal of marketing : EJM
128
Psychology & marketing
118
Journal of Product & Brand Management
116
Journal of strategic marketing
116
Marketing intelligence & planning
115
International journal of hospitality management
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Journal of marketing communications
110
essentials
109
Journal of marketing management : MM
107
Asia Pacific journal of marketing and logistics
106
HMD : Praxis der Wirtschaftsinformatik
101
Strategic Direction
101
Journal of open innovation : technology, market, and complexity
96
The IUP journal of brand management : IJBRM
92
Business horizons
90
Cogent business & management
89
Journal of the Academy of Marketing Science
89
Innovatives Markenmanagement
87
International journal of production economics
81
Premier reference source
80
Journal of promotion management : innovations in planning and applied research
79
Journal of digital banking
78
AMS info
75
International journal of advertising : the review of marketing communications
73
Springer eBooks / Business and Economics
72
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
71
Journal of fashion marketing and management
71
Marketing letters : a journal of research in marketing
71
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ECONIS (ZBW)
83
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83
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1
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
2
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
3
Can encroachment benefit hotel franchisees?
Kim, Tongil TI
;
Jap, Sandy D.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10013258821
Saved in:
4
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
5
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
6
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
7
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
8
The role of within-brand and cross-brand communications in competitive growth
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 19-34
Persistent link: https://www.econbiz.de/10003838426
Saved in:
9
The worth of product placement in successful films : an event study analysis
Wiles, Michael A.
;
Danielova, Anna
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10003860860
Saved in:
10
Evaluating the financial impact of branding using trademarks : a framework and empirical evidence
Krasnikov, Alexander
;
Mishra, Saurabh
;
Orozco, David
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 154-166
Persistent link: https://www.econbiz.de/10003901169
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