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Consumer behaviour
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Beziehungsmarketing
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Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Schreier, Martin
5
Walker Reczek, Rebecca
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White, Katherine
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Ailawadi, Kusum L.
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Dahl, Darren W.
4
Fuchs, Christoph
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3
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3
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Fang, Eric
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Journal of marketing
Journal of business research : JBR
1,981
Journal of retailing and consumer services
1,931
International journal of consumer studies
769
International journal of hospitality management
723
Psychology & marketing
658
MPRA Paper
612
NBER working paper series
601
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
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457
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393
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391
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Management science : journal of the Institute for Operations Research and the Management Sciences
330
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321
Cogent business & management
319
Journal of travel and tourism marketing
316
IZA Discussion Paper
315
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
293
Tourism management : research, policies, practice
293
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
ECB Working Paper
285
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
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ECONIS (ZBW)
291
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1
Minimum payments alter debt repayment strategies across multiple cards
Hirshman, Samuel D.
;
Sussman, Abigail B.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 48-65
Persistent link: https://www.econbiz.de/10013258784
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2
Determinants of selling effectiveness : the importance of declarative knowledge to the personal selling concept
Szymanski, David M.
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10001051414
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3
The coupon-prone consumer : some findings based on purchase behavior across product classes
Bawa, Kapil
- In:
Journal of marketing
51
(
1987
)
4
,
pp. 99-110
Persistent link: https://www.econbiz.de/10001052720
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4
A choice sets model of retail selection
Spiggle, Susan
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
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5
A theoretical model of consumer negotiated pricing : an orientation perspective
Evans, Kenneth R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 58-73
Persistent link: https://www.econbiz.de/10001052902
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6
Developing buyer-seller relationships
Dwyer, F. R.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 11-27
Persistent link: https://www.econbiz.de/10001052973
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7
People as products : analysis of a complex marketing exchange
Hirschman, Elizabeth Caldwell
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10001052992
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8
The market maven : a diffuser of marketplace information
Feick, Lawrence F.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 83-97
Persistent link: https://www.econbiz.de/10001052996
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9
Transferability of preference models across segments and geographic areas
Umesh, U. N.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 59-70
Persistent link: https://www.econbiz.de/10001053008
Saved in:
10
Consumer perceptions of price, quality, and value : a means-end model and synthesis of evidence
Zeithaml, Valarie A.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 2-22
Persistent link: https://www.econbiz.de/10001054875
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