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Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of marketing research : JMR
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Marketing Science
18
Management science : journal of the Institute for Operations Research and the Management Sciences
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Learning and exit behavior of new entrant discount airlines from city-pair markets
Dixit, Ashutosh
;
Chintagunta, Pradeep K.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 150-168
Persistent link: https://www.econbiz.de/10003557082
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2
An empirical test of warranty theories in the US computer server and automobile markets
Chu, Junhong
;
Chintagunta, Pradeep K.
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 75-92
Persistent link: https://www.econbiz.de/10008935842
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3
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
4
Do marketers matter for entrepreneurs? : evidence from a field experiment in Uganda
Anderson, Stephen J.
;
Chintagunta, Pradeep K.
;
Germann, …
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 78-96
Persistent link: https://www.econbiz.de/10012522220
Saved in:
5
Marketing-mix response across retail formats : the role of shopping trip types
Jindal, Pranav
;
Zhu, Ting
;
Chintagunta, Pradeep K.
; …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10012176579
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6
Return on Investment Implications for Pharmaceutical Promotional Expenditures:The Role of Marketing-Mix Interactions
Narayanan, Sridhar
;
Desiraju, Ramarao
;
Chintagunta, …
- In:
Journal of marketing
68
(
2004
)
4
,
pp. 90-105
Persistent link: https://www.econbiz.de/10005925203
Saved in:
7
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
Dixit, Ashutosh
;
Chintagunta, Pradeep K.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 150-168
Persistent link: https://www.econbiz.de/10007603670
Saved in:
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